I usually use and like your software.
It's very good for security issues.
I think to a new feature which could be very cool.
I suggest your software could be used for both features.
In one tab, we could update all our favorite softwares like it does actually.
I a second tab, this software could be nice if he could launch installed softwares.
It could become a nice launcher and update checker at the same time ;)
Then if this feature, you could add an option for "launching with windows" if users choose it.
I'm astonished than no software has this both features.
That could be very nice and handy.
(http://www.mediafire.com/view/ypwe35034xk8tgo/01.gif/file)
Here is a picture in order to have a better idea of this feature.